Rationality serves to attain the highest excellence of integrity. It is bedrock of being human. Being rational or logical, it enables a society to attain optimal understanding and independent decision with impartial and detached from any group’s influence. It serves to develop the capacity of making the right decision without being influenced by any blood or social akin. It is based on the merit of the knowledge and truth rather than leaning to race, color or creed.
National Media (S.C) is established by Ethiopians who believe and have a keen interest in building reasonable society thereby transforming and advancing the country and its people more than ever.
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Our media strives to work where Ethiopia should be a conducive and a better country for all of its citizens. We will do our level best to outwit any form of extremism and blind emotional attitudes with reasonable or logical media approaches. The media aims to be the best free expressions and reliable information hub in the country.
National Media recognizes that Media is as an industry. Media, as any industry, it can contribute and create a profound change in various sectors such as economy, social, and political fields. It is also a huge Investment and professional industry. NBC Ethiopia is equipped State of Arts Technologies and employed seasoned media practitioners with a view to produce acclaimed and high quality educational, entertainment and informative television programs in the country and the Horn of Africa.
NBC Ethiopia, therefore, has launched its trial broadcasting in the last three months and intends to start its full-fledged regular programs in the coming months, soon. The Media outlet also strives to expand its accessibility in Radio and New media services, too.
In addition to Amharic, Afan Oromiffa, Tigrigna and Somali languages transmission services, NBC Ethiopia will open up channels in other local languages and foreign languages in near future.
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